Dec 12, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 420 - Marketing Analytics

Prerequisites, MGSC 220  or MGSC 207 and MKTG 304 . The world of marketing has become very data-driven. As such, the primary objective of this course is to develop an understanding on which forms of data and analytics are most appropriate to use in different situations. The perspective of this course is largely managerial, and mostly non-technical. (Offered every semester.) 3 credits