Nov 19, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

SCC 420 - Risk and Crisis Communication


Prerequisites, COM 100 , or SCC 100  with a minimum grade of B- and COM 295 , or SCC 295  with a minimum grade of C. This course explores the communicative dynamics that both prevent and cause organizational crisis. Through case studies, the class examines how people plan, communicate and make good decisions in high-risk situations, as well as how to manage crisis effectively. Students will apply concepts, theories and frameworks to research, design and deliver crisis communication plans and media training. Some sections of this course may be offered for strategic and corporate communication majors only. (Offered as needed.) 3 credits