Feb 24, 2024  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

SCC 305 - Marketing Through the Communicator’s Lens

Prerequisites, COM 100 , or SCC 100  with a minimum grade of B- and COM 295 , or SCC 295  with a minimum grade of C, or as a corequisite. This course will strengthen your knowledge as communicators regarding business’s product and service policies, pricing, advertising, selling, distribution, and marketing research with global emphasis. You will learn to analyze a company’s marketing programs and begin learning to create your own. Students who have taken SCC 329  when taught as Marketing Through the Communicator’s Lens may not enroll in this course. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits