SCC 305 - Marketing Through the Communicator’s Lens

Prerequisites, COM 100, or SCC 100 with a minimum grade of B- and COM 295, or SCC 295 with a minimum grade of C, or as a corequisite. This course will strengthen your knowledge as communicators regarding business’s product and service policies, pricing, advertising, selling, distribution, and marketing research with global emphasis. You will learn to analyze a company’s marketing programs and begin learning to create your own. Students who have taken SCC 329 when taught as Marketing Through the Communicator’s Lens may not enroll in this course. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits