SCC 304 - Messaging in Advertising and Promotion Context

Prerequisites, COM 100 or SCC 100 with a minimum grade of B- and SOC 295, or SCC 295 with a minimum grade of C, or as a corequisite. This course is designed to give students experience in planning for and conducting different types of campaigns. This course will introduce you to the concepts, analyses, and activities that comprise advertising and promotion management and provide practice in assessing and solving advertising and promotion challenges. Class sessions will be devoted to learning major advertising and promotion concepts and applying them to real world examples and experiences. Students who have taken COM 329 when taught as Messaging in Advertising and Promotion Context may not enroll in this course. Some sections of this course may be offered for strategic and corporate communication and/or communication studies majors only. (Offered as needed.) 3 credits