Dec 10, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

COM 401 - Persuasive Speaking


Prerequisites, COM 100 , or SCC 100  with a minimum grade of B- and COM 295 , or SCC 295  with a minimum grade of C. This course focuses on persuasive public speaking skills used in politics, social change, organizational needs, sales presentations, news media coverage, and commercials, and highlights discrete factors in persuasion, such as problems in determining the effect of persuasive messages, source credibility, and message variables. Some sections of this course may be offered for communication studies and/or strategic and corporate communication majors only. (Offered as needed.) 3 credits