SCC 400 - Message Design II

Prerequisites, SCC 100 , SCC 200  with a minimum grade of B- and SCC 295 , or SCC 295  with a minimum grade of C. This course continues the message campaign developed in Message Design I. A major focus is to apply principles of effective message implementation and evaluation. Students will conduct the message campaign and assess the outcomes using relevant statistical analyses. Some sections of this course may be offered for strategic and corporate communication majors only. (Offered as needed.) 3 credits
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